Urchin Web Analytics shows you how people found your site, how they explored it, and how you can enhance the visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

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Site Overlay
Intuitively browse your website with Urchin's metrics overlaid directly on your links. Immediately see the popularity and effectiveness of each link on every page of your site. These powerful reports display the effectiveness of your site design in a visual method that is instantly understandable.

Funnel Visualization
Eliminate bottlenecks in your checkout and conversion processes and reduce abandonment. Pinpoint where visitors leave your funnels and find out where they go.

Advanced Visitor Segmentation
Define your own custom segments or dive into over thirteen pre-defined segments such as geographic location and new versus returning visitors. Compare visitor behavior, conversion metrics, and trends for individuals or groups of visitors.

Trend Reporting
Compare metrics across months, days, weeks, or any two arbitrary date ranges. Urchin shows you whether you are "up" or "down" for each metric.

Analysis Options
Slice report data on the fly. Interactively compare visitor segments, examine data over time, and view Lifetime Visitor Value. Drill down to view individual visitors, sessions, and clickpaths.

Key Performance Summaries
Get an executive-level view of traffic quality and quantity trends. Quickly identify problems. Discover new opportunities. Compare referrals, regions, revenue, conversions, campaigns, and keywords at a glance. Then dive in. Urchin's interactive interface works as quickly and intelligently as you do.

GeoTargeting
Discover at a glance where your best customers are located. Find out where your visitors come from and which markets are the most lucrative. Compare conversion metrics and visitor value for just about any geographic location.